Your site has a self-describing cadence
The result is that I rarely if ever visit the homepage of the NYTimes; I use other sources of signal (for example, Twitter or Techmeme links) to send me directly to what I need within those sites. I don’t think it’s a coincidence that waterfall design sites sit at the top of my attention funnel. They both cry for my attention all the time and are hyper efficient designs for presenting me with high information density.
An old blog post I found through Hunter Walk’s blog regarding driving repeated visits to a site/service. Great insight that easily might be overlooked.