Writing Software Applications In-House
There is something very exciting going on in the world of software: a shift towards developing new application software in-house (as opposed to relying on third party offerings). For instance, at USV we have developed the linksharing on usv.com and our new analyst application process. Why does that make sense now? Because writing small applications has become so easy that it is today’s equivalent of writing an Excel macro.
A blog post from a few months ago, that I found my way into today. If not very exciting, at the very least super interesting. As software development becomes easier, it is suddenly a realistic option for smaller companies to develop their own software solutions. The “winner-takes-all”-dynamics that everyone are talking about might not be that big after-all.
I’ve spent endless hours searching for different “best service for x”, most often left with a suboptimal solution that solves some but not all of the predetermined needs. Building your own software allows for more customization, and thus also more tailored (read: better) products. And in addition to this, power is distributed from one third-party developer to many different players. That is very exciting!