No synonyms.” Why not? “If you want to communicate effectively, you need to be clear with the words you use.
Quote from Pete Carrol in Grit. Not about hard things, but very relevant when it comes to one of the three things a CEO has to do to succeed; articulating and communicating the overall vision and strategy. The need for clear communication increases with the size of an organization and its surroundings. Better start off right – be clear.