John Herrman on the recent Twitter tweaks:
This has been described as Facebook-like, which is fair. The line between “Comment, Share, Like” and “Reply, Retweet, Favorite” is a thin one. Twitter power users are already upset about the changes on the basis of density; there are fewer tweets on your screen at a given time, which requires more scrolling. This is also a fair point, but misguided. If there’s one lesson to take from every major change in how people browse the internet over the last five years — the rise of infinite feeds, the gradual retirement of slideshows and pagination, the explosion of very tall, vertically interactive page layouts — it’s that users hate to click and don’t mind scrolling. Taps are expensive, swiping is cheap. Clicking is a choice, like jumping; scrolling is inevitable, like falling.
Those last two sentences are dead on.