When they finish the process of better and better targeted advertising, that’s when the whole idea of advertising will go poof, will disappear. If it’s perfectly targeted, it isn’t advertising, it’s information. Information is welcome, advertising is offensive. Who wants to pay to create information that’s discarded? Who wants to pay to be a nuisance? Wouldn’t it be better to pay to get the information to the people who want it? Are you afraid no one wants your information? Then maybe you’d better do some research and make a product that people actually want to know about.
Thoughts on WhatsApp and attention
It’s been a while since my last text-post, but I figured it was about time after Facebook’s acquisition of WhatsApp last week. Consider my view as supplementary, as I do not disagree with those advocating the acquisition based on number of mobile users, reach in emerging markets etc.
A few years ago, notifications were a great growth hack. A user received a personal message, and as long as frequency of these were low enough it triggered interest/app-usage. As said frequency drastically has increased since then, users have been trained to ignore the majority of these notifications and built up a filter. If an app sends too many unwanted notifications it is most likely ignored, and the app is muted or even removed. Said filter favors human-generated notifications (messages, snapchats, tweets etc) over computer-generated notifications (ie. “you haven’t visited the app in a week”). Companies like Foursquare understands this, and that this is why they try to facilitate for more human-created notifications with their update a few months ago.
Zuckerberg naturally understands this as well. In a future with even more noise, what sort of social communication will get through users’ always-improving notification-filter? One thing I believe is completely certain is that one-to-one communication (read: messaging) always will receive more user attention than one-to-many broadcasting (read: news feeds). Both WhatsApp and Snapchat are leaders in this space (messaging/ephemeral messaging respectively), and it is a space with obvious network-effects. If you want to control social, you want to control these apps.
Facebook sells advertising. If you want to sell advertising, you’d rather be where users focus most of their attention. They already know enough about their users to sell targeted ads - their next challenge is conversion. I believe it is safe to say that conversion is higher where users pay more attention.
This is the third track to be released by Sisyphus, Sufjan Stevens' new project with composer Son Lux and emcee Serengeti, and I can pretty safely say their debut album is going to be one of the most intriguing releases of 2014. “Rhythm of Devotion” combines the styles of the unlikely trio into a kaleidoscopic electro-pop power ballad that’s completely mesmerizing.
Also, if you haven’t seen it yet, the "Alcohol" lyric video is a must-watch.
Friday tunes from Sufjan.
reblog of the week goes to Luke.
Strokes, Arctic Monkeys, Kooks. well that’s great company.
here is drowners soundcloud page
Watch You Change - Drowners - Drowners
Drowners, an NYC based group fronted by a brit, are obviously influenced by the Strokes, Arctic Monkeys, and maybe even the Kooks. So what’s not to like? (This fun little gem is only 2:42 and it’s one of their longer tracks.)
Great tunes to start off the weekend with! Heard through their album once already, and I feel confident this will be played extensively for a long period!
If just such conditions could arrive in Bad Gastein as well….!!!